Monthly Archives: February 2014


Local Golf Professional named 2014 PGA Merchandiser of the Year

Plymouth, IN - Chad Hutsell, PGA Head Golf Professional at Swan Lake Resort in Plymouth, IN, has been named the recipient of the 2014 PGA Merchandiser of the Year Award for Resort Facilities in the State of Indiana.  This is his second nomination and first time winning the award.  It is also the 3rd time in the last 8 years that Swan Lake Resort has garnered this honor.

Hutsell joined Swan Lake Resort as the PGA Head Golf Professional in January of 2012. Past experiences that have molded Chad’s merchandising background include stops at Highland Golf & Country Club (Indianapolis, IN), Plymouth Country Club (Plymouth, IN) and The Course at Aberdeen (Valparaiso, IN). 

In his current role, the Brownsburg, IN native along with the PGA Professional Team of Brian Natzel, PGA (Director of Instruction), Clint Miller, PGA (Assistant Golf Professional) and Matt Hovermale, PGA (Assistant General Manager) ensures that the retail business at the facility lead the industry in terms of service levels, aesthetics, product offerings, guest experience, recognition and profitability.
“Our philosophy is derived from a team of golf professionals around the two themes of the customer experience and facility sales and profit goals.” Says Hutsell. “Our emphasis is providing the best possible guest experience by first selecting service and hospitality oriented personnel for the Golf Shop and Academy and providing them the training and tools to assist customers in a knowledgeable and timely manner.  Then we analyze, observe, ask and listen to determine the correct product mix that appeals to our guests.  We select vendors that provide the quality products that fit our needs at prices that are good for our guests and for our bottom line.”

This award nominates Hutsell and Swan Lake Resort for the National Merchandiser of the Year award to be presented at the 2015 PGA Merchandise Show in Orlando, FL
About Swan Lake: